US Elections: Behind the scenes, Donald Trump’s HQ

16 Jan 2017

us elections result live outside hilton mid-town hotel, donald trump's election night hq

Ahead of the 2017 Presidential Inauguration, our team share their 2016 US elections broadcast stories.

Reuters-TIMA Location Services set up broadcast facilities at many locations in New York and Washington DC. This gave clients the opportunity to report live from the scene of one of the most important events of 2016: US elections.

As American voters went to the polls, we broadcast from New York and the roof of our office which overlooks the White House.

Chiara Rodriquez
Donald Trump’s US election night HQ, New York

Leaving London on the morning of Nov. 5, 2016, we knew these US elections would be like no other.

Some of the team met in Heathrow for the flight to New York, then made way to different Reuters TIMA locations. We broadcast from Times Square, The Javit Center, and the Hilton Midtown – my location. Mixed emotions of enthusiasm and concern stirred the group.

Organizing the logistics for Elections’ coverage was challenging. Candidates had never left the announcement of their HQs so late, or an accreditation release from a candidate been so mysterious. Never had the world’s media covered an event, anticipated for four years, with limited information.

“Never had the world’s media covered an event, anticipated for four years, with limited information”

The atmosphere at the Trump headquarters was confusing. Most international media were denied accreditation by Trump’s campaign “due to venue size, media space, and safety”. Every media outlet, including Reuters-TIMA, crafted an alternative plan of action to put in place as quickly as possible.

“Most international media were denied accreditation by Trump’s campaign “due to venue size, media space, and safety”

As the majority of the world’s media needed locations to report from,  live positions were created on the street in front of the Hilton Midtown. The NYPD redirected us to the east-side sidewalk on 6th Avenue between 53rd and 52nd street. We set up and were ready to go

Hours passed as we live broadcast back-to-back, alternating clients at our two positions. Despite the limited space, clients and colleagues found a system to get what was needed.

As the evening drew to a close, the atmosphere began to heat up. Anti-Trump protesters and Trump’s supporters filled the street. Both sides careful not to leave the area before vehemently and colourfully expressing their opinions.

“Anti-Trump protesters and Trump’s supporters filled the street. Both sides careful not to leave the area before vehemently and colourfully expressing their opinions.”

We worked straight through the night of our lives, from the first States being called to the winner’s speech. Teams started to de-rig around us and the crowds dissipated as our last hit with TV Tokyo finished.

A quiet morning had started in Manhattan. Taxi drivers were rushing people to work, coffee and bagels in hand. It was as if history hadn’t just been made in the same streets.

Reuters-TIMA Location Services will be covering the 2017 US Presidential Inauguration. Find out how to book your live coverage of this historic event.

Author: Chiara Rodriquez

Behind the scenes: U.S. Elections, Hillary Clinton’s HQ

09 Jan 2017

broadcasters-reporting-live-from-inside-hilary-clintons-election-night-hqAhead of the 2017 Presidential Inauguration, our team share their 2016 US Elections live broadcast stories.

Months of planning saw Reuters-TIMA Location Services set up broadcast facilities at multiple locations in New York and Washington DC. This gave clients the opportunity to report live from the scene of one of the most important events of 2016.

We had facilities on the roof of our office in Washington DC which overlooks the White House, and sent several teams to New York to broadcast from the key locations as American voters went to the polls.

Tanya Lezaic, Special Events Coordinator
Hillary Clinton’s US election night HQ, New York

After months of planning the wait was finally over, election week was upon us and I was heading to New York to work at the Clinton campaign headquarters in the Javits Center. This was my first US election and needless to say I was quite excited to be part of this historic event.

“This was my first US election and needless to say I was quite excited to be part of this historic event”

The day before the election all hands were on deck to set up the dish and live positions. Of course we were not the only one’s preparing and I took a moment to look around and take in the surroundings. Media from around the world were setting up on the high risers next to us, domestic networks were setting up on a high riser to the left of us and the Clinton campaign staff were rushing round with union workers prepping the venue for the thousands of supporters expected on election night.

Prep was over and the security deadline was fast approaching, our first pre-election lives had to set up outside the venue whilst a security sweep of the building took place. Before we knew it day 1 was finished and US election day was here!

Walking up to the Javits Center the roads were completely closed off to the public with police at every barricade. Security at the center had doubled from the day before and more was still to arrive in the shape of dumper trucks filled with sand. The morning of the elections was the calm before the storm. The live hits started with Canal 11 Mexico, followed by Al Hurra, Antena 3 Spain and N24 Germany. This increased and the lives followed back to back on both live positions.

“Security at the center had doubled from the day before and more was still to arrive in the shape of dumper trucks filled with sand”

A tag team system had been developed with the co-ordinators. I seemed to spend most of the evening meeting clients and escorting them through the maze of broadcasters that had now gathered, and then up the stairs to our positions on the high riser.

All the rushing did not distract from the mood within the Javits Center. Cheers and singing from Clinton supporters seemed to have softened as the first states began to call their results. Walking through the crowds seeing the shock on their faces and then noticing that some had started to leave with tears in their eyes distracted me, but soon a broadcasters question brought me back to the reality and the work that was still ahead, especially as it was only 10pm est.

“Walking through the crowds seeing the shock on their faces and then noticing that some had started to leave with tears in their eyes distracted me”

The team continued to work hard throughout the night and into the early hours of the morning, even a few minor technical issues could not hold back the crew and the never-ending live hits. As the night progressed, and more states were called, it soon became clear that there would be no party at the Javits center.

“As the night progressed, and more states were called, it soon became clear that there would be no party at the Javits center”

It was finally around 02.00am est during a TV3 New Zealand live hit that the chairman of Democrat Hillary Clinton’s presidential campaign, John Podesta arrived on stage to address supporters gathered. Podesta proceeded to thank those gathered and announced that it was time for everyone to go home. His speech was not over and the crowd was already heading towards the exits. For me and the crew this was the light at the end of the tunnel, our last live was being broadcast and the next challenge would be to dismantle the live positions, pack up and move to a new location.

After all the tears and drama the US elections were finally over, the people of America were waking up to a new president, Donald Trump. For the supporters of Clinton the dream was over and for #teamclinton the night was over and sleep was finally on the cards.

Reuters-TIMA Location Services will be covering the 2017 US Presidential Inauguration. Find out how to book your live coverage of this historic event.

Author: Tanya Lezaic, Special Events Coordinator

5 Emerging Content Opportunities Your Newsroom Should Be Trialling Now

15 Sep 2016
SOURCE: Poynter SOURCE: Poynter

Facebook has been coming under fire for how it describes itself recently along with its handling of trending topics and showing (or rather not showing) specific content.  Big questions are being asked about the future of the big blue misery machine but for many newsrooms just being seen would be a great problem to have.  All content is created equal on Facebook but that’s sadly where the truism ends once it goes into the endless content sausage factory.  After content is lovingly crafted in the status editor box and sent into the ether, numerous answers to questions are applied so that Facebook can determine where in the Newsfeed it should be “shown”.  Knowing and understanding what is working then becomes mission critical for many news outlets.  It would be unfair to say however that the various platforms aren’t offering newsrooms an array of tools to help newsrooms.  Below are five such tools that newsrooms are failing to jump on (for a wide variety of reasons).  With clear strategies I believe the following tools offer the next way outlets grow audiences, find news ones, make new revenue and reduce risk:

1) Facebook Live…as a programme
Reuters UK is doing a great job of extending the news product runway with Facebook’s live streaming platform, Facebook Live. Beyond simply entertaining a somewhat captive audience the team are smart and mention other products and areas of interest for the viewer during the broadcasts about the markets. Timed well in the morning with a good pace and level of depth the team has a great opportunity create a new audience and then push them around the Reuters ecosystem.  NPR, The Verge, The Young Turks and Digiday are also worth a look for inspiration.   Telescope.TV and Groovy Gecko offer teams a variety of set-ups should your strategy go beyond simply point and shoot.
ADDITIONAL OPPORTUNITIES: Sponsorship, Product Placement, Branded Content, Partnerships, Ads…it all depends on what your brands is comfortable with… and that you don’t break Facebook’s community rules.

2) Instagram (and Snapchat) Stories…as a story

A huge opportunity springs from corporately owned Facebook in the guise of the shockingly copied Snapchat feature but with a few tweaks. Quartz, Cool Hunting and others all show the potential for this sort of reporting tool and reaching the audience that Snapchat and Instagram boast is important for any news organisation.  No-one is getting it right straight away but the numbers are impressive.
ADDITIONAL OPPORTUNITIES: Terms of Service for Snapchat are different to Instagram but it’s somewhat the Wild West still out there at the moment.  So long as anything paid for is labelled ‘promo’ or ‘ad’ (however faint!) it is usually ok. Naturally partnering with either of these monsters (should they ask you) isn’t a bad strategy either.

3) Animated infographic video…as an entire news product
Different brands report different amounts but between 50-85% of videos viewed on Facebook are viewed without sound. A growing trend in the newsfeed is being based around silent video products (audio costs and people are generally using Facebook in a variety of scenarios where sound is undesirable (toilet, bus).  GOOD Magazine’s ‘Data Vizeo’ series is a good example.
ADDITIONAL OPPORTUNITIES: In-house or externally this can be done efficiently.  Companies like Wibbitz (FD: now working with Reuters) offer to create high-quality videos for very little extra work once the story has been created by the editorial team at the news organisation.

4) Facebook 360 Photos/Video…as an extension strategy
You don’t have to buy the $30,000 camera that Facebook have open-sourced to create beautiful and useful videos of news you are covering. Instead, a regular smartphone, Go-pro or a mid-range drone often will create a high-enough quality product. 360 Video projects need to be carefully thought out (sometimes a fly through adds little) but as the cost continues to fall, these interactive products can add new dimensions to reporting.
ADDITIONAL OPPORTUNITIES: From sponsorship to product placement – it’s all a question of ethics and transparency…

5) Messenger Chatbots…as a hook to other places
My experience with Chatbots has been clumsy to date but the technology is improving fast and will not always be so creepy and lackluster.  A good experiment, with the right product push strategy, could see some significant traffic pushed into downloading an app for example. Chatbots will also likely see a lot of attention now that Facebook has begun allowing payments to be taken through Messenger. Perhaps a new subscription model looms?
ADDITIONAL OPPORTUNITIES: Chatbots have the potential to revolutionise the way we consume news…if we let them. Instead of a ‘show us everything and let us decide’ model we could morph news consumption into something entirely new. Perhaps a more ‘choose your own adventure with some weighting’ type scenario feels right or maybe even as a way to personalise your reactive website experience.

Creating a valuable editorial product remains a hard thing to achieve at scale and speed especially for the “snack-news” world we increasingly live in.  While there remain some obvious focuses (video) and simple wins for Publishers, it is increasingly clear Facebook wants Publishers to pay to play in their sandbox.  While this may be grating, Facebook clearly owns the sand and sandbox – Publishers can get angry and be cautious but you could also choose to create exciting things which, if used correctly, could help you get your target group to want to exit the sandbox.

Paul Armstrong, guest writer for Inside Agency, runs HERE/FORTH an advisory that helps business leaders decide how to best use rapidly changing, disruptive and emerging technologies. Follow Paul on Twitter @paul__armstrong or contact him on hereforth.com.

This article does not express the views of Thomson Reuters. The views and opinions expressed are those of the author.

A week in sport – Rio style

08 Aug 2016

Finally, the Rio Olympics are underway. It has been a fairly lengthy pre-Games phony war, but one during which our Rio coverage team acquitted themselves superbly with a string of exclusives, scoops and investigations which put us in gold medal position.

Dirty air, dangerous slums
Brad Brooks landed a superb insight into the air quality at the Olympic host city, showing it is both dirtier and deadlier than portrayed by authorities. Brad’s deep reporting, incorporating independent testing, resulted in a superbly-timed, hard-hitting piece as the world’s gaze turned to Rio http://reut.rs/2aZeS0y. Brad followed that up with a vivid take from the favelas on how attempts to pacify the drug-riddled slums had fallen apart during Brazil’s deep recession http://reut.rs/2aZkAPF.

Scoop on “unenforceable” bans
Jack Stubbs and Karolos Grohmann broke the news that the door had been opened to potentially allow dozens of banned Russian competitors to compete in Rio. CAS secretary general Matthieu Reeb told Reuters that the blanket ban on Russian athletes with past, or ‘spent’, doping convictions was “unenforceable” handing a lifeline to a number of Russians http://reut.rs/2aZfC5x.

2016 Rio Olympics - Opening Ceremony - Maracana - Rio de Janeiro, Brazil - 05/08/2016. People watch fireworks from the Maracana Olympic Stadium during the opening ceremony, from the Mangueira favela. REUTERS/Pilar Olivares

2016 Rio Olympics – Opening Ceremony – Maracana – Rio de Janeiro, Brazil – 05/08/2016. People watch fireworks from the Maracana Olympic Stadium during the opening ceremony, from the Mangueira favela. REUTERS/Pilar Olivares

Whistleblowing exclusive
One Russian who will not be appealing to CAS to be allowed into the Games was whistleblower Yulia Stepanova, and Reuters’ track and field specialist Gene Cherry landed that exclusive http://reut.rs/2aZgO9e.

Murky world of tickets
Josh Schneyer probed the murky world of Olympic ticketing which is dominated by a single firm, CoSport, which created a media buzz. We followed up with an on-the-ground report of long queues at CoSport venues and disgruntled fans http://reut.rs/2aZkYxL.

Olympic Cocaine?
An enterprise story which chimed especially well with customers was Paulo Prada’s richly reported piece on Olympic counterfeits and fakes encompassing even Olympic cocaine http://reut.rs/2b0AbuM. We also carried a TV version http://reut.tv/2aZgJ5a.

The man who will never tell…
Other standouts include Alan Baldwin’s interview with Hans Grubler, the man who knows the answers but will never tell http://reut.rs/2aZhlbi and his piece on the length to which swimmers will go for a fraction of a second http://reut.rs/2aZisr8. Plus, a host of WIDER IMAGE series including the American BMX racer who bounced back from a broken hand http://reut.rs/2aZiK1k, Cariocas reflecting on the Olympics http://reut.rs/2aZjcNa and a super spread on eating local in Rio de Janeiro http://reut.rs/2aZjJyA

Until next week…

 

By Ossian Shine, Global Sports Editor, Reuters

Click here for more information on Reuters Sports.

ReutersSports

 

 

Brexit vs English summer rain

11 Jul 2016
Asha Tanna reporting live for TRT World Asha Tanna reporting live for TRT World

On 24th June Britain decided the future of Europe. The country held a referendum on whether to remain in or leave the European Union.

I travelled all the way from Moscow to join my Reuters-TIMA colleagues in London for a few days to cover this historical event.

Our referendum operations were spread across four live positions: a beautiful spot in Abingdon/College Green with a picturesque view of the House of Parliament, a position near St. Thomas’ Hospital on the other side of the river, a New Zealand House rooftop with a stunning panorama over the city, and a spot on Downing Street.

My main position was at Abingdon Green. Everything was running smoothly on the eve of the referendum. We did an hour long live program for TRT World that involved a lot of logistics and advanced planning. We also had a few other shorter lives throughout the day which also went seamlessly.

While Brexit has overshadowed the typical weather talk in the last couple of months, the British weather found a way to remind about itself on the day the referendum. Torrential rains fell on the city overnight and more heavy rains followed in the afternoon, while the voting was in full swing, flooding the whole area of Abingdon Green.

Four inches under water and with quite a busy schedule ahead in the evening and at night, our team had to come up with a quick solution to fix the damage caused by the rain. This is where the tent assembling skills came in handy! In less than fifteen minutes we put up a new tent and had the set up ready for our client (who was frankly impressed our team managed to get back up and running in such a short period of time given the dire state of our working area).

Our Abingdon Green operation ran through the night, and by early morning it seemed that despite the opinion poll predictions, the British voting public had delivered a surprise result.

Our dayside team arrived on location early and took over the operation. We knew that the result would mean an increase in interest.

Abingdon Green was a frenzy of excitement, the whole area was full of camera crews and a continual stream of MPs being asked their opinion, not to mention many happy ‘Leave’ supporters a bit worse for wear after their celebrations overnight.

The rain held off and throughout the day we successfully completed over 40 live interviews for a variety of clients across the world.  Our Downing Street team were also kept busy and were on hand to catch the moment that David Cameron announced he would step down, and over the Thames in the garden of St Thomas’ Hospital we helped TRT World air a special multi-camera  Brexit programme that ran for several hours.

Despite solid advance planning, many things are just impossible to predict. What I found truly inspiring is how professional and creative my colleagues were even in such extraordinary circumstances. Thinking fast, thinking outside the box, acting quick, staying cool, and offering the best services possible to every single client despite the issues faced.

Abingdon Green

Downing Street

Click here for more information on Reuters-TIMA Location Services.

Author: Anastasia Gorelova, Reuters-TIMA 

Reuters Video Archive – unlocking the 20th Century

11 Jul 2016

From the bruising Trump, Clinton election campaign to the unprecedented turmoil brought about by BREXIT, from England football disaster to genuine tragedy of the Istanbul airport bombings, these are hectic times in the news business. Numerous long running major stories vying for position alongside breaking news to gain prime position in the headlines and news bulletins. Reuters coverage of these events is delivered with its customary professionalism and integrity and with such a heavy focus on news; it’s an ideal time for Reuters News Agency to launch a brand new service offering Broadcasters unprecedented access to its unique archive collection. With the launch of the Reuters Video Archive, subscribers will be able to augment their coverage with relevant footage, be it comparing the US election of 2016 with a more collaborative campaign run by Roosevelt in 1936 or honouring the centenary of the battle of the Somme.  The Reuters Video Archive has been compiled since the foundation of the television operation and now contains over a million news clips, covering world events from 1896 to the present day.

President Roosevelt and Governor Landon Meet During Campaign, 1936

One can hardly discuss an archive without a little history lesson.  The Reuters Television operation was established in 1957 in the guise of the British Commonwealth International Newsfilm Agency (BCINA), which became Visnews in 1962 and was part owned by BBC, NBC, Reuters and others.  In 1992, Reuters bought the entire operation and along with it the video library which contained not only all the Visnews footage back to 1957 but also several, wholly owned, newsreel archives, including Gaumont Graphic and British Paramount – which, in their day, were direct rivals to Movietone and Pathe – and comprised material from the 1910’s to the early 1960’s and to top it all, footage from the very start of film cinema, including the coronation of Tzar Nicholas II in 1896. This unique collection was stored on 16mm and 35mm film and video tape and was successfully made available to the Reuters newsroom, broadcast customers, documentary and film makers via an analogue operation until the 21st century.

Throughout the years, those of us involved in the Reuters Video Archive dreamed of the day when the entire collection would be digitised and available on-line. The project to make that dream a reality started in 2013 when Reuters embarked on a major project to digitise the tens of thousands of film cans and video tapes in the archive. That project will complete by the end of 2016 and today over a million news clips can be viewed and downloaded via Reuters Media Express.

Whether you are looking for specific events such as the bringing down of the Berlin Wall or Britain’s signing up to European Union membership in 1976 –

 

………or more abstract searching for material that you wouldn’t even have thought of – “a cocktail of the loopiest news items of 1936” anyone?

 

For more information about our comprehensive collection of international news stories dating back to 1851, please visit us here, where you can sign up for a free 30-day, no-obligation trial by completing this form.

 

Author:

Tim Redman

TIM REDMAN, Head of Archive, Reuters

 

15 Things Your Newsroom Can Do To Combat The Facebook Newsfeed Algorithm Change

07 Jul 2016

Last week, Facebook announced significant changes to its newsfeed that means all publisher content (read: Pages) will have their content deprioritised in favour of content from people you know (or ‘UGC’ as Facebook call it). As ever, this announcement, like so many other Facebook announcements, is a grenade hidden in a chocolate box marked “Enjoy!” but look closer there is more going on than simply your traffic going down.

 

FACEBOOK IS UNDER ATTACK

It sounds almost hilarious to say with a network that has +1.65 billion users but Facebook, the vacuum of human existence it is, has a lot of problems. Firstly, possibly most importantly, users are posting less about themselves on Facebook – roughly 25% less actually, year over year. This is a huge problem because we use things that are personal and – gulp – news is anything but. In fact, Facebook did too good a job of showing us what we like, that many have created sad bubbles and thus use Facebook less and less. Mix with this the rise of Messenger and Whatsapp and you have the perfect story for utility over…over-sharing. The other issue is of course, Snapchat – while no screeching competition, its growth and the lack of love from the Founders towards Facebook must be giving Zuck some pause for thought. Beyond this, Snapchat is entertaining the kids and that is often where the money follows. This is not something Zuck wants, and while the moves to reshuffle the newsfeed is a beautiful reminder that should you want people to actually read your stuff, you can line Zucks pockets and all shall be right with the world.

Unless the media world collectively decide to band together and form some sort of anti-Facebook union or boycott certain practices, it’s unlikely anything will drastically change anytime soon so here’s what I recommend your social media folks and newsrooms do to combat the changes:

1) Lessen your reliance on Facebook

Let’s get this one out of the way. It’ll be hard and you’ll take some hits but ultimately if you put it on Facebook you’re building nothing but Facebook. Be smarter and make content that works for you outside the network – fish the right people out using a nice ad strategy and hook them anyway you can into paying entities.

2) Don’t jump on Snapchat

The temptation will be great but the brands that are on there at the moment – organically or through monetised relationships aren’t doing the best job. While content is being seen in its millions, I have yet to see if it can prove any ROI for media brands. This said, if you want a good example follow Quartz or Cool Hunting – both are using it to extend stories and tell new ones.

2a) Jump on Snapchat

The oldies are coming! 14% of U.S. adults aged 35+ are on Snapchat (up from 2% in 2013 per comScore). While many view this a deathnell for the platform, I see it more as an early transition. Snapchat is maturing fast – a stat that was leaked out earlier this year was that 50% of new users were +25 years old. This group will use the service drastically differently – get them in and cater for their needs. Unlikely to want images you can scribble over, try new content formats – you might strike gold. New tools like the recently announced “Memories” will be a big opportunity to reach all demographics (but specifically older ones). The older demographic “trend” won’t slow down – nor will Snapchat’s aggressive product update schedule, so get on board and start testing.

3) Don’t freak out at your July/August numbers

Time will tell what the actual realities of this “tweak” will be – the reweighting is a matter of degree – no-one but Facebook knows. If they’ve kneecapped you, you’ll soon know. This is the perfect point to evaluate the content you have been putting out there and adjust what isn’t working – everything now needs to work and have a plan – even if it is to do nothing extra (why are you putting this up there…?)

4) Live video is your way to subscribers

When Facebook launched the live streaming functionality I expected great things – it turns out there are a lot of bored and boring people out there. There are however a lot of incredibly interested people out there too – find them, leave breadcrumbs and CTA, CTA, CTA (call to action). Go for the subscribe button and keep the quality high – if need be, retrain journalists into presenters – this shift is underway and you are late.

5) Understand your reader’s sharing behaviours

Expect to see adoption of Instant Articles slow right down – there is now little point in putting time and effort into this area (unless you have a good ad budget behind them) as the content will be de-emphasised compared to say a friend voluntarily sharing and article.

6) Start telling your readers what you are doing/expect of them

Whether it’s a cry for money aka the Guardian and the Brexit coverage or a reminder at the end of every video to subscribe, now is the time to really understand how to build a loyal group and leverage it. You should have been building your army before you need it – that time is now but you still have a lot of arrows left. Start thinking about your notification strategy, your sharing ecosystem, your URL shorter trust level and how you will increase your trust level in general. Recent events highlight just how important trust can be and yet few outlets focus on this element nearly enough. When was the last time you asked your customers to put you on the front page of their phones?

7) Start thinking about the basics differently

As our phones get clogged up with apps, games and messengers sometimes the ability to cut through the clutter can seem impossible. Text alerts may be a great way to drive traffic and yet are used by few. Don’t ignore the dock – tell people to put it in there – if you snag a spot you are significantly more likely to be used more regularly…so ask for that important spot.

8) Post more things about friends, family, families and siblings

Ok this is a short-term bump tactic but it should work as people will be more likely to share things that say friends, mum, dad are amazing people or how the third sibling is always the rockstar in the family. Should you choose this path, use with caution as overuse will probably be noticed and you will be penalised.

9) Wait to get that Chatbot

While an interesting new twist on the news paradigm, I personally think bots will be less useful in the long run for news than other industries. News doesn’t need more channels – it needs to help people focus and get informed. Chatbots could help with this but are more likely to cause frustration right now – first mover advantage has gone, so you may as well wait until all the best practices are out.

10) People need help to break their bubbles, help them

Create a string of stories to help people break out of their Facebook bubbles with how-to’s and video content about apps that give them time back for…you! Not only does this increase trust and credibility for your brand but it should also score you more subscribers too (if you create it correctly with the right CTAs).

11) Use Whatsapp to kickstart sharing

You can have 256 people in a chat and 50 of these chats – that’s on one Whatsapp account – what if you got creative and used a few accounts? You might just be able to create a few hockey stick effects if you identify the key/core sharers in your network and interest verticals. Look at Google Circles – there’s gold in them there hills…

12) Look for the new network

Facebook is unlikely to get toppled anytime soon (although my time at MySpace taught me nothing is ever too big to be immune from failure) but there will always be other options – start doing deals with the people that want to kneecap Facebook. Think Yubl, Snow (Asian Snapchat)

13) Use live streaming tools to create rituals

Facebook Live and Periscope et al offer huge opportunity for newsrooms – with low barriers to entry, the ability to create a morning show (already being shopped around by an agency in partnership with Facebook) that people tune into isn’t completely out of the question. Audiences can be reminded to pick up a paper, tune in – success is feeding the information to them at the lowest friction point. Other ideas could include wrap ups, live coverage, sixty seconds on and other such time-focused but high quality video. Low-fi options for revenue range from product placement, on-air mentions to branding on sets and faux-mercials. Test and learn what works best.

14) Don’t forget YouTube

The poor red button has been quiet of late but there is a lot of good news coming. The new live product seems interesting, if a little late, but generally using it to stream live and build subscribers still seems like a good play. Focus strategies on building content veins and regular programming with key figures and support roll outs with spend for the best success.

15) Refocus your email strategies on bite sized discovery

Email remains a key way people get their news and insight driven content. A clear strategy that is focused, creates trust through clear honesty and adds value through being considerate of context and things like time of day will become incredibly more valuable. Start investing in UI/UX experts that will help you determine the right tech and focus for your products. Personalisation and context tweaks (including but not limited to multiple images for different times of day when the email is opened, images based on the location where the email is read) can increase click through by more than 25%. Remember, there are more than three times the amount of email accounts than Facebook and Twitter accounts combined – they aren’t just used for coupons, events and changing passwords.

 

More information on the Facebook changes and “values” can be seen here.

Facebook remains the most powerful entity the world has ever seen. Rightly or wrongly Zuck and co have made it clear they are only interested in the next billion users. Beyond this, Facebook continues their forays into new and disruptive technologies like drone technology, VR, AI and others showing a very different beast is emerging. This beast is a beast that will be less and less reliant on the newsfeed. Media should never have relied or got complacent on the traffic it got from the Facebook teat but there’s never been a better time to wean yourself off of it.

 

Paul Armstrong, guest writer for Inside Agency, runs HERE/FORTH an advisory that helps business leaders decide how to best use rapidly changing, disruptive and emerging technologies. Follow Paul on Twitter @paul__armstrong or contact him on hereforth.com.

This article does not express the views of Thomson Reuters. The views and opinions expressed are those of the author.

Reuters Tessa Kaday discusses the explosion of Online Live Video

29 Jun 2016
tessakaday

Traditionally, running the live desk at Reuters would have meant operating a satellite-delivered service which goes to hundreds of broadcasters around the world, but in recent years it’s also been about running Reuters Live Online – an over-the-internet service that is specifically designed to deliver easy-to-use live content to digital publishers. 

Launched in March 2014, Reuters claims to be the first multiple live service for online publishers. But it won’t be the last, as Tessa Kaday, who runs the desk at Reuters Video News, predicts that “this year we are going to see an explosion of live content online”.

tessaquote

 

Kaday discussed the basics of how to make live content work online successfully. Reuters had a huge infrastructure to deliver live content from across the world, an existing client base for online and was able to build a product that was easy to use for digital publishers, enabling them to transform their present digital offering of a ‘clunky’ simple stream to a service that delivered more than 6,900 hours of live coverage last year. That’s an average of 18 lives a day. But what they didn’t know was which content would work:

It’s been a matter of trial and error, plenty of error has been involved in that.

That’s partly due to understanding that the most successful stories for broadcasting may not always be the most successful for online – not every big story is suitable as a live story for online clients. For example, Kaday told delegates at news:rewired that the solar eclipse was the most successful online live story of last year. Why? The story was simple.

It wasn’t a breaking news story, there were no celebrities involved, this was a very simple, completely expected event and that was really the secret of its success. The trickiest thing about making live content work online is about making sure that people know that it’s there and more importantly making them stay there.

This was an expected event allowing Reuters Live Online to throw all of their resources into creating a strong live signal, delivering six lives from six different locations. This made it the ultimate live event as it could only be truly appreciated as it happened.

Kaday’s advice is to recognise these set piece events before they come up and build live content around it. Promoting that content ahead of time and planning is key, as well as putting it front and centre of your coverage.

But for content that cannot be planned ahead, reliability is essential:

In the past we used to think that online content was sort of less serious than broadcast content – people wouldn’t mind if it was bad quality or fell over occasionally, that’s a complete lie. If anything our online consumers are fussier and more likely to switch off if you fail them.

She added that you can break the ‘rules’:

A lot of the rules that relate to social video – about shorter being better – is quite the opposite for live. You want to be up, you want to stay up and engage people. Just because you can do something live and it’s the biggest story of the day, if it’s not engaging, developing and evolving they won’t watch it. Don’t fall into the trap of broadcasting rules.

Live content comes down to three things: get people to start watching, get people to keep watching and never stop experimenting.

This is going to be the year that live video really takes off online and I don’t think any of us are going to know what direction that’s going to go in. The important thing will be to keep experimenting.

By  on behalf of Journalism.co.uk

For more information on digital media events from Journalism.co.uk, visit newsrewired.com

Reuters-TIMA on the ground at Euro 2016

15 Jun 2016
Live position at the Paris Fanzoe

As tens of thousands of football fans gathered in Paris for the opening game of the Euro 2016, Reuters-TIMA set up live positions near the Eiffel Tower fan zone and the Stade-de-France to serve clients a month-long football feast. The main football event in Europe is being closely monitored by hundreds of media organisations not only for what happens on the pitch but also due to the heightened security situation in the country.

For the opening day on the 10th of June, Reuters-TIMA had a live position at the entrance of the Paris fan zone from the early hours of morning until the crowds left the area at night. The service also provided Reuters clients with a live feed from inside the fan zone, showing the atmosphere of the crowd gathered for the opening game – France vs Romania. However, for clients who preferred to have the venue of the game as background,  a second live position provided a perfect Stade-de-France backdrop.

For the rest of the tournament, Reuters-TIMA Location Services will be operational in Lyon and Marseille for the semi-finals, and back in Paris for the big final of Euro 2016.

Reuters-TIMA Live position

Click here for more information on Reuters-TIMA Location Services.

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