Christopher Slaughter, CEO, CASBAA spoke to Reuters Inside Agency in the lead up to their annual conference, held in Hong Kong from 27th October – 30th October 2014. The convention’s theme – Beyond the Box – promises to explore how technology is changing the region’s TV consumption habits.
CASBAA is the association for digital multichannel television, content, platforms, advertising and video delivery across Asia. Could you tell us about your organisation and your role?
As CEO of CASBAA, I lead the Executive team, which is responsible for representing the interests of CASBAA’s 130 member companies across 17 Asian markets.
The mission of CASBAA is to promote the growth of pay TV and video content through industry information, networking exchanges and events while promoting global best practices. The Association is also dedicated to the development of regulatory best practices which assist the interests of both domestic and international participants within the multichannel and communication communities.
CASBAA undertakes a number of initiatives including the pursuit of copyright enforcement, promotion of multichannel TV as a key advertising medium, the promotion of regional technical standards, regulatory roundtables, and educational seminars on the business environment for traditional, electronic media, and telecom companies.
CASBAA works to inform, represent and connect our Members through a variety of platforms. We lead the industry by developing and publishing research and reports on key markets, share news and trends, and communicate with the media and general public. Through our committees and events, we inform our members, and work to create real time connections for this community.
Could you tell us about the current landscape of television and video delivery in Asia?
As of 2014, there are now more than 500 million pay TV households in the Asia Pacific region, making it the world’s largest multichannel video market, in terms of sheer number of subscribers.
That market is characterized by aggressive digitization efforts and increasing adoption of emerging IP technologies. In some markets, however, significant problems with piracy and regulatory barriers inhibit growth. (more…)