Pennsylvania NewsMedia Association conference, Nov 6-826 Nov 2013
Reuters had the opportunity to attend and sponsor the Pennsylvania NewsMedia Association (PNA) convention this year. Reuters attendees, Patricia Martinez and Kathleen Bolger, described it as an intimate and collaborative event, with local and regional newspapers coming together to share their successes and challenges in the current landscape.
A particularly interesting conversation arose around “the Power of Data”- a session that explored how news media companies translate data into a usable format and ultimately into new revenue streams. Robert Wescott, VP of Business Development for Cxense, spoke in the session primarily about newspapers increasing their share of ad spend and deeply engaging audiences. By owning data for their users, newspapers can deliver targeted experiences including ads, subscriptions, and ideas for further reading
PNA proved to be another great opportunity to show our support for the state-wide newspaper community and discuss the future of Pennsylvania newspapers in print, digital and beyond. Reuters was especially proud to be there to support our client, The Morning Call, as they were awarded the G. Richard Dew Award, PNA’s most prestigious honor for journalistic achievement.