A Mobile Master Class from ONA London27 Mar 2015
On March 6, nearly 200 journalists, editors, producers, designers and CEOs traveled to Reuters for ONA London: Mobile, the first Online News Association conference outside of North America. This day-long series of sessions, workshops and networking focused on producing the news for mobile devices, touching on everything from newsroom culture to designing better experiences on mobile.
ONA have pulled together video, audio, presentations and live blogs so you can learn from the expert presenters and knowledgeable attendees. Video recordings and speaker resources from the sessions are only available to ONA members; audio recordings of the sessions and live blogs are available to all.
OPENING KEYNOTE: BEHIND THE SCREENS: CREATING A GREAT NEWS APP
Buzzfeed’s News App Editor Stacy-Marie Ishmael and BBC’s Mobile Editor Nathalie Malinarich opened the day with an honest discussion about what creating mobile news means in their newsrooms and how they built and relaunched recent mobile apps at their respective organizations.
THE MOBILE-FIRST NEWSROOM
Get a behind-the-scenes look at how two different newsrooms are approaching mobile. The Guardian’s Mobile Wditor Subhajit Banerjee, USA Today’s Managing Editor for Digital / Mobile / Social Patty Michalski and moderator Steve Herrmann, Editor of BBC News Online, share how their newsroom teams are set up, how they use analytics in the newsroom, how they respond to trends and more.
TIME LORDS: DELIVERING SNAPPY MOBILE VIDEO CONTENT
Joanna Webster, Global Editorial Director, Reuters TV and Cameron Church, Director of Stream Foundations, share tips for creating videos for mobile and explain the value of curation partnerships for news organizations. Number-one takeaway: You are not your audience.
TIME FOR A CHAT: ENGAGING WITH AUDIENCES VIA MOBILE MESSAGING
Snapchat, What’s App and other chat apps are a new way to reach your audience — but how does a news organization do it in a way that’s relevant to users and worthwhile to their own team? SAM’s Head of Newsroom Partnerships and Innovation Fergus Bell draws out insights from BBC’s Apps Editor Trushar Barot and NRK News Presenter Ingvild Beltesbrekke on the innovative ways their digital teams are using these apps.
DIAL ‘M’ FOR MOBILE REVENUE
Frédéric Filloux, Editor of Monday Note, began his talk by immediately addressing how challenging it is to generate revenue from mobile. Rather than bemoan the known issue, he provides useful examples of where publishers can look for successful business models and how organizations can distinguish themselves by being unique.
CREATIVELY ENGAGING A MOBILE COMMUNITY
Malachy Browne, Managing Editor of Reported.ly, and Jigar Mehta, Engagement Lead at AJ+, outline how their organizations engage mobile communities on social media with moderator Sarah Marshall, Social Media Editor at the Wall Street Journal. Get tips and learn useful tools to break news, verify sources and engage audiences on social media.
PROTOTYPING THE NEWS: DESIGNS FOR MOBILE … AND THE NEWSROOM
Wiliam Owen, founder of Made by Many, has worked with the BBC, ITV, The Daily Telegraph and others to design great mobile products. He shares how the teams behind the products prototyped their way to success.
ALERTS: DON’T PUSH YOUR AUDIENCE AWAY
If your newsroom is interested in creating push alerts, this session with CNN’s Mobile Editor Etan Horowitz and Urban Airship’s Head of Strategic Consulting Alyssa Meritt is a must-watch. Learn successful strategies newsrooms have deployed and approaches to avoid when sending alerts directly to your users.
CUSTOMIZING MOBILE CONTENT: HUMAN, MACHINE OR BOTH?
Rich Jaroslovsky, Vice President of Content at SmartNews (and ONA founder), Tom Standage, Deputy Editor at the Economist and Nicholas Petche, Editor-in-Chief of Yahoo UK, discuss the benefits and challenges of using humans vs. algorithms to create custom content for mobile. Moderated by Mandy Jenkins, News Director of Storyful, this session provides key insights into how custom content fits with business models and user experiences on mobile.
CLOSING KEYNOTE: TINDER HEARTS: WHAT WE’RE LEARNING FROM USER-FRIENDLY MOBILE
Our closing session features great insights from The New York Times’ Technology writer Farhad Manjoo, who gives concrete examples of what newsrooms can learn from Snapchat, Spotify and other trendsetting mobile apps.
A version of this blog first appeared on the ONA website.